From Contest Winner to Radio Legend: Tom Sullivan and the Power of Saying Yes

In life, there are those who wait for opportunities to come their way, and then there are those who create their own. Tom Sullivan, a name synonymous with creativity, adventure, and sheer determination, is the latter. His journey from a self-proclaimed “contest prize pig” to a radio legend is a masterclass in saying yes, taking risks, and carving out your own path.

Tom’s story begins with a simple yet powerful philosophy: say yes. As a young man, he was known for calling into radio stations and winning contests so frequently that he became a local legend. But Tom didn’t just stop at winning prizes. When WQXI offered him a job as the “Quixie Quacker,” he said yes. It wasn’t a glamorous role, but it was a foot in the door—a chance to learn, grow, and prove himself. And that’s exactly what he did.

From there, Tom’s career skyrocketed. He became the adventure guy for the Steve & Vikki morning show on Star 94, where he pulled off some of the most memorable street stunts in radio history. Whether it was orchestrating elaborate pranks, engaging with listeners in hilarious ways, or simply bringing his infectious energy to the airwaves, Tom became a beloved figure in Atlanta radio. His willingness to say yes to new challenges and his ability to think outside the box set him apart in an industry that thrives on creativity.

But Tom’s impact goes beyond his own success. He’s a mentor, a collaborator, and someone who genuinely believes in lifting others up. Case in point: Ryan Seacrest. Long before Ryan became a household name, Tom played a pivotal role in giving him his start at Star 94. Recognizing Ryan’s talent and drive, Tom helped him break into the industry—a decision that would ultimately change the course of Ryan’s career. It’s a testament to Tom’s character and his commitment to paying it forward.

I had the privilege of working with Tom from 2005 to 2007 as the producer for the Steve & Vikki morning show. Every day, he brought an unparalleled level of energy, humor, and kindness to the studio. He made me laugh constantly, and his positivity was contagious. Walking into work with a smile was easy because Tom was there, reminding us all why we loved what we did.

Tom Sullivan’s story is a reminder that success isn’t just about talent—it’s about attitude. It’s about saying yes to opportunities, even when they seem small or uncertain. It’s about embracing the unknown, taking risks, and trusting that every step forward is a step toward something greater. Tom didn’t just build a career; he built a legacy by being fearless, generous, and relentlessly himself.

So, the next time you’re faced with an opportunity that scares you, think of Tom Sullivan. Say yes. Take the leap. You never know where it might lead.

Thank you, Tom, for showing us the power of saying yes—and for making us laugh along the way. Your adventures in radio are a testament to the magic that happens when you dare to embrace life with open arms.

What’s your “yes” moment? Share it in the comments below—we’d love to hear your stories!