Why 80% Is More Than Enough: The Mindset Shift Every Leader Needs to Scale Without Burning Out

If you’ve ever felt like scaling your business means sacrificing your sanity, your health, or your weekends—this one’s for you. Thrive Realty CEO Jessica Woodbeck doesn’t just build businesses. She builds people. And in this raw, real conversation, we unpack what it truly takes to grow a team, create a culture of wellness, and finally stop trying to do it all alone.

When Jessica Woodbeck left the corporate auto world for real estate, she wasn’t just chasing commissions—she was chasing connection. And after years of watching realtors burn out trying to wear every hat, she knew the traditional model was broken.

So she built Thrive Realty, a real estate company rooted in systems, support, and sanity. Not only do agents sell homes—they get to have lives. With dedicated roles, marketing help, and a wellness-centered culture, her team isn’t just surviving. They’re actually thriving.

But building a company is one thing. Letting go of control as a founder? That’s the real transformation.

“I had to accept that no one will care as much as I do. And that’s okay. Because 80% of me is still better than me burnt out at 50%.”

Jessica’s approach to leadership is deeply personal and refreshingly honest. She doesn’t pretend delegation is easy. But she also knows that clinging to control is a fast-track to resentment—and stalling your own growth.

Her coaching work evolved naturally from mentoring other entrepreneurs who wanted more than just systems—they wanted sustainable success. And that always required looking inward.

“People come to me asking how to build culture or retain talent. But it always turns into personal transformation. You can’t build externally what you haven’t healed internally.”

Throughout our conversation, we touched on:

• Why most entrepreneurs resist content creation—and how showing up imperfectly is the secret to connection

• The mental gymnastics of trusting others with “your baby” (aka your business)

• Why documenting your journey is more powerful than curating it

• The myth of the magical hire and why you won’t find another you (but you don’t need to)

• How social media keeps you accountable to your own evolution

Jessica doesn’t sugarcoat the process. It’s messy. It’s uncomfortable. It’s vulnerable. But it’s also the path to the kind of business—and life—that doesn’t just look good online, but feels right offline.

And if you’re stuck in the cycle of burnout or perfectionism, her advice is clear:

“Done is better than perfect. And your imperfect video outperforms everyone else’s invisible one.”

Whether you’re a real estate agent, a founder, or a visionary leader trying to let go and grow, Jessica’s story is a masterclass in what real leadership looks like today.

Want more wisdom like this?You can follow Jessica on Instagram @jesswoodbeck, or email her at jessica@thriveyco.com if you’re interested in transformational coaching (she’s currently accepting five new clients).

And if you’re ready to stop building alone and step into the next version of your leadership, come join us inside Impact Effect—where action is the strategy, and authenticity is the brand.